Meridian Advisory
Strategic brand positioning and visual identity for a boutique financial advisory firm.
Meridian Advisory
Branding / Professional Services
Deliverables
The Brief
As a newly established boutique advisory firm, Meridian needed a brand that communicated trust, expertise, and approachability — without falling into the generic visual language common across financial services.
The Approach
Brand strategy was developed first, establishing clear positioning, values, and the tone the brand would carry. The visual identity followed, drawing on considered typographic choices and a restrained colour palette to create something that felt premium without being cold.
The Outcome
Meridian launched with a brand that stood apart from competitors in their space. The identity consistently communicates credibility and sophistication across all client-facing materials.
Branding
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